Jodie Sangster to chair global data marketing body

Rosie Baker
By Rosie Baker | 15 July 2014
ADMA chief executive, Jodie Sangster.

ADMA chief executive Jodie Sangster is to chair a newly formed global organisation to promote data-driven marketing excellence.

The Global DMA is a conglomeration of 27 international industry bodies which have banded together to champion excellence in data-driven marketing and advertising.

The countries involved include: Australia, Argentina, Belgium, Canada, Germany, Hungary, India, the UK and the USA.

“Previously the Global DMA was a loose network of associations, but we’ve decided the time has come to forge a proper affiliation to promote and support data-driven marketing around the world," Sangster said.

"Marketing is now a global concern and we need to share what’s happening trend-wise in the industry so marketers and advertisers can benchmark their efforts against the best in the world.”

Sangster will work with the other organisations to establish the agenda for the global body.

The Global DMA will lead research studies and programs to provide marketers and agencies with global trend information, thought leadership and training.

Its first project will be a global study about data-driven marketing practices.

“There exists very little comparative intelligence about the true impact of data-driven marketing and how it is practised around the globe. The information we glean will help marketers and advertisers benchmark their efforts and make more informed investment decisions,” Sangster said.

Australian marketers can take part in the survey at

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