AdNews talks to Kirsty Tavae, the director / co-founder of TKR Group
Is there a talent shortage?
Without a doubt. It’s a candidate market right now with so many agencies in marketing / AdLand looking to secure talent.
What’s causing this?
I believe that due to COVID and the mass of redundancies that occurred last year in AdLand people have been placed end of last year and are only in there first year with the agency/company. The market has turned into a head-hunt only market now and job boards are not delivering on talent like they were this time last year when we were spending days responding to the mass of redundant candidates that were flowing through.
What type of roles?
Account Directors / Senior Account Managers / Digital Producers / Group Account Directors / Strategists / Creative Directors - Pretty much every role in every division is a hard recruit.
Is this pushing up rates of pay?
Yes. This is a candidate market, especially for top talent. Agencies are eager to meet all level talent to ensure that they have been given ample opportunity to meet and secure top talent. This has been seen to come at a cost with some pay scales jumping by $10K-$20k.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com