Jo Biddle. Credit: AFFINITY
Affinity has appointed Jo Biddle group advisory director
Biddle has more than 20 years’ experience in Australia and the UK across creative, digital and customer experience work.
Her background includes major transformation and omnichannel programs, with roles at Ogilvy UK, CHE Proximity, Ogilvy Australia and JWT.
Biddle has also spent five years in global client-side marketing roles at tech and SaaS businesses Ctrack and Inseego.
At Affinity, Biddle will lead the advisory team, take responsibility for client growth and oversee the agency’s strategic capability.
“Jo’s blend of global brand stewardship, customer-centric thinking, and operational rigour makes her an exceptional leader for our Advisory team,” Affinity CEO Angela Smith said.
“She brings a depth of expertise across categories and disciplines that will elevate both our people and our clients. We’re delighted to welcome her to AFFINITY.”
Biddle said the agency’s approach aligned with her own views on effective marketing.
“AFFINITY has always stood out for its ability to combine intelligence, creativity, data and media into genuinely effective solutions,” she said.
“Their commitment to evidence-led thinking and meaningful outcomes aligns beautifully with how I love to work. I’m excited to help shape the agency’s next phase and continue delivering standout results for clients.”
Her appointment is effective immediately.
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