Trans-Tasman creative agency jnr. has been appointed to lead brand strategy and creative duties for Pizza Hut Australia following a competitive pitch.
Flynn Group ANZ chief executive officer Richard Wallis said the company is focused on building the Pizza Hut brand.
"As Flynn Group ANZ continues to grow in ANZ, we're focused on building the Pizza Hut brand that moves as fast and boldly as our business ambitions," he said.
"jnr. stood out for their strong grasp of the QSR business and their ability to turn commercial strategy into creative ideas that connect with our guests and fuel growth."
Pizza Hut chief marketing officer Wendy Leung said the partnership marks an exciting chapter for the brand in Australia.
"This partnership marks an exciting new chapter for Pizza Hut in Australia," she said.
"We were drawn to jnr.'s creativity, agility and collaborative spirit, as well as their true challenger mindset. Together, we're ready to bring bold ideas to life, challenge conventions, and turbocharge the next phase of growth for the brand."
jnr. chief strategy officer and founder Ryan O'Connell said the team is excited about winning the business.
"I don't think it's possible for us to be more excited about winning this piece of business," he said.
"The words "iconic brand" are thrown around a little too liberally these days, but Pizza Hut is genuinely that.
“A lot of Australians have very fond memories of Pizza Hut, including their advertising, and we're looking forward to helping the brand get back to the lofty position it once held in Australian culture."
jnr. executive creative director and partner Jenny Mak said the win means a lot to the agency.
"This win means a lot," she said.
"Partnering with a brand that holds a special place in people's hearts, at such a pivotal moment, feels like the start of something truly exciting. There's a shared ambition to create bold, distinctive work, and we're beyond excited to help shape what's next."
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