Jimmy Dau and James Clarke. Credit: Bolster Group
Bolster Group has named Jimmy Dau head of media, as the entertainment and culture marketing agency looks to expand its media offering following a year of growth.
Dau joins from News Corp Australia, where he was programmatic growth lead.
He brings more than two decades of experience, with previous roles at Carat and Bohemia Group, including as Bohemia’s head of investment, where he worked on clients including Kraft Heinz and Australian Retirement Trust.
His appointment follows Bolster’s 10th anniversary and a strategic investment from Anthem Group, the parent company of global advisory and marketing consultancy Anthem.
The backing positions Bolster to scale across Australasia and the US.
"Jimmy possesses a rare skill set encompassing client management, negotiations, ad-tech, and data expertise that perfectly aligns with our entertainment and culture clients' increasingly sophisticated media needs," Bolster Group CEO James Clarke said.
Dau said he was drawn to the agency’s cultural focus.
“Research shows that entertainment creates shared cultural moments that bring communities together,” he said.
“Rather than just promoting events, Bolster works with brands that craft these collective experiences. Whether it's a music festival, theatre production, or food and wine celebration, these moments create genuine cultural connection and belonging."
Recent client wins for Bolster include Melbourne Food & Wine Festival, Melbourne Theatre Company, Perth Festival and Carriageworks.
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