Budget airline Jetstar is celebrating its 17th birthday today by turning Australia's busiest train stations into airports.
The airline is asking commuters who catch a train, to "catch a plane" instead.
In a full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane.
Every available screen across Flinders Street Station (Melbourne) and Central Station (Sydney) will be working together to help passengers catch vouchers ranging from $50-$500.
“We're excited to be sharing our birthday celebrations with our customers at a time when demand for leisure travel is at the strongest it’s ever been," Jetstar chief customer officer Alan McIntyre says.
“There’s no doubt there’ll be lots of keen travellers at Flinders Street and Central Stations to snap up these travel vouchers to put towards their next trip.”
The activation utilises every digital oOh!media screen across both stations for 24 hours.
“When it comes to reaching people at scale and engaging Australians at key moments throughout their day, there’s simply no substitute for out-of-home media," oOh!media chief content, marketing and creative officer Neil Ackland says.
"Big, bold and technologically creative, this campaign showcases Jetstar in a unique and innovative way, and is sure to drive engagement, brand recognition and bookings.
"It’s been a real highlight to work with Jetstar, Thinkerbell and Wavemaker on such a fun campaign as people start flying again in greater numbers.”
Thinkerbell chief thinker Adam Ferrier says the campaign reminds Australians that a holiday isn't too far away.
“It’s been great working with Jetstar to shake up Australia’s commute and remind everyone that a relaxing holiday is only a few clicks away," Thinkerbell chief thinker Adam Ferrier says.
"Using all the station media so it’s all joined up to create a completely immersive customer experience is pretty fun.”
Group Marketing Manager - PR & Content: Kelly Ogilvie
Regional Manager - Marketing & PR - Jodie Rochetich
Senior Content Marketing Advisor ANZ - Marli Muto
Content Marketing Advisor ANZ - Elise McKeon
Thinker: Maddy Verma
General Manager - Media: Ben Shepard
Lead Thinker - Earned Media: Tarah Miller
Design Tinker: Morgan Brown
Production Tinker: Katie Ayling
National Head Production Tinker: Grant Anderson
Creative Tinker: Elsa Caruso
Executive Creative Tinker: Tom Wenborn
Production Tinker: Paul Leaning
Chief Thinker: Adam Ferrier
Head Thinker: Nick Bennett
Prue Sedgeway – Group Business Director
Pip O’Brien – Business Director
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