Max Eburne, Alison Webster, Simon Hickey, Jean‑Francois Decaux, David Watkins.
JCDecaux has been awarded the long-term advertising contract for Western Sydney International (Nancy-Bird Walton) Airport (WSI).
The out-of-home specialist will deliver digital assets across the internal and external airport precincts under three product pillars: Connected Journeys, Iconic Impact and Immersive Experiences.
JCDecaux has signed for the next decade to manage a fully digitised portfolio of 27 assets across the airport’s terminal precinct as well as roadways connecting passengers to the new airport.
The company is working with the airport to engage launch partners ahead of opening.
WSI is on track to open for domestic and international passenger services by the end of October this year, following the launch of cargo services by the end of July.
The airport has an initial capacity of 10 million passengers and will serve both domestic and international flights, with early airline partnerships including Qantas, Jetstar, Singapore Airlines and Air New Zealand.
“Western Sydney International is one of the most important infrastructure developments in Australia," said David Watkins, co-CEO of JCDecaux Australia and New Zealand.
"This long-term partnership gives us the opportunity to design a premium digital airport network from the ground up — one that complements an architecturally significant terminal and delivers exceptional outcomes for brands.”
Max Eburne, co-CEO, JCDecaux Australia and New Zealand, said the win strengthens JCDecaux’s airport leadership across Australia and New Zealand.
“As Western Sydney grows, WSI will become a critical gateway creating an exciting new platform for brands seeking scale, premium context and impact,” Eburne said.
Airport CEO Simon Hickey said the partnership would deliver creative advertising assets to a diverse audience of domestic and international travellers at a 24-hour global gateway.
“We are delighted to be partnering with JCDecaux,” he said.
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