JCDecaux has secured out-of-home advertising contracts with Burwood Council and Ku-ring-gai Council in Sydney.
The contracts will cover Burwood’s growing after-dark precinct and Ku-ring-gai’s North Shore town centres.
“Sydney is no longer a 9-to-5 city. As more LGA precincts extend into the evening, the nighttime economy becomes a genuine growth driver for advertisers,” said David Watkins, co-chief executive officer at JCDecaux ANZ.
“Small format allows advertisers to connect with audiences as they move through their every day, whether they’re on the way to work, shopping or heading out at night. For brands, that means being noticed and remembered in real moments, rather than competing for attention in a crowded online feed.
“And programmatic buying provides the flexibility to run different messages at different times of day and to dial activity up when these areas are at their busiest.”
JCDecaux renewed its advertising partnership with Burwood Council for a 10-year term.
The renewal includes a digitised upgrade to the Small Format network and the introduction of a new digital Large Format site in the Burwood CBD.
The renewal comes as Burwood progresses its After Dark Strategy, with the Central Sydney suburb designated a Special Entertainment Precinct under the NSW Government’s 24-Hour Economy strategy.
“Upgraded digital Small Format signage will allow advertisers to engage audiences enjoying Burwood’s growing and exciting night-time economy. This partnership with JCDecaux also helps Council promote everything our local area has to offer while creating safer, more vibrant public spaces,” said Cr John Fake, mayor of Burwood.
JCDecaux has also been secured the Small Format advertising contract with Ku-ring-gai Council, extending the network across North Shore town centres including Lindfield, Gordon and Turramurra.
Ku-ring-gai's community is expected to grow significantly over the next 15 years, strengthening the LGA's $8.5 billion economy.
“Our town centres are where community life happens; people commuting, shopping locally, meeting friends and attending events. Brands can reach highly engaged local audiences in real, everyday moments across our key centres,” said Mayor of Ku-ring-gai, Cr Christine Kay.
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