Outdoor specialist JCDecaux has signed a long-term airport media partnership with NRMA Insurance that will see the brand feature across Sydney and Adelaide airports.
The partnership establishes NRMA Insurance as one of the most prominent brands in the airport environment, with the potential to reach more than 50 million airport passengers every year.
"With over 25 million domestic passengers annually at Sydney Airport alone, high visibility touchpoints across the airport journey allow us to connect with both business and leisure travellers during moments of extended dwell time and high engagement," said NRMA Insurance executive manager channel, performance marketing and effectiveness Mark Echo.
"As NRMA Insurance marks its centenary year, we're utilising premium placements at Sydney and Adelaide airports to reinforce our positioning as A Help Company at scale."
NRMA Insurance will feature across key locations including aerobridges at Sydney domestic terminals T2 and T3, the new P7 Statement at Sydney T1 international terminal covering 2,000 square metres, and the T3 Atrium Halo digital installation.
The brand will be launch partner across six new digital large format sites along the Sydney Gateway including St Peters Interchange.
"Our relaunched airport strategy set out a new vision: build long-term partnerships with leading brands," said JCDecaux Australia and New Zealand general manager airports Jemma Enright.
"This partnership reflects the powerful role airports play in connecting brands with audiences during moments of heightened attention."
Sydney Airport group executive commercial Mark Zaouk said the airport offers some of the most distinctive advertising opportunities in Australia.
"The partnership with NRMA Insurance shows how leading national brands are choosing Sydney Airport to connect with travellers in meaningful and impactful ways," he said.
Initiative head of investment, IAG, Tom Carlon said the partnership takes advantage of the unique value of the airport environment.
"It's a powerful combination for a brand built on help and trust and communicates strong intent as NRMA Insurance aims to prepare and protect Australians for the next 100 years," he said.
The deal was brokered via Initiative.
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