The T3 Atrium Halo (Qantas Departures) at Sydney Airport.
Outdoor player JCDecaux has launched a new suite of digital advertising assets at Sydney International Airport.
They are the T3 Atrium Halo at Qantas departures, T2 Influence in the retail precinct and T1 Arrivals Retail Pillar.
Major brands at launch include Marriott, NRMA Insurance, Volvo Cars, Westpac, Jim Beam and Burberry.
“Airports offer a rich emotional context and a high dwell environment for brands to make a lasting impression,” said Jemma Enright, general manager - airports, JCDecaux Australia & New Zealand.
“These new assets elevate the SYD offer, giving brands the opportunity to make a statement and influence traveller hearts, minds and purchases where it matters most.”
Mark Zaouk, group executive – commercial, Sydney Airport, said the airport is committed to creating a world-class airport experience.
“Our partnership with JCDecaux is bringing in premium new formats that offer genuine value to advertisers while enhancing the terminal environment.”
This launch marks the first phase of JCDecaux’s rollout at Sydney Airport with more to come in 2025.
T1 Arrivals
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