JCDecaux’s has put its Ham Day on hold after questions from the industry on the logistics of sending Christmas ham to clients across Australia.
Instead the out-of-home (OOH) company today announced a partnership with OzHarvest.
“We have been through several different versions of lockdown and a reduced capacity to see our colleagues and clients, so we have been placing an even higher value on the face time that we do get to enjoy together – and Ham Day would normally have been one of those times," says Oliver Newton, JCDecaux's general manager, sales.
"Unfortunately, in 2020, the logistics of safely delivering hams to clients across the country will not be possible, so we have decided to turn this into a positive and support people in our community who need it the most.”
Instead of its traditional ham deliveries this year, JCDecaux will be making a significant contribution to OzHarvest, Australia’s leading food rescue organisation.
OzHarvest head of impact, Ashley Killeen: “2020 has been an incredibly tough year for many Australians, with so many new people turning to charities for the first time in their lives. This year has seen a dramatic rise in demand for food relief, at a time when our resources are under pressure. Thanks to this contribution from JCDecaux we can continue to get good food to those who need it most.”
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