Outdoor media company JCDecaux has launched in Australia its Nurture program, which empowers enterprising businesses of tomorrow, by giving them a voice in the real world today.
The program provides start-ups with visibility and awareness in communities across Australia via the impact of out-of-home (OOH) media, backed by tailored campaign support and marketing services.
JCDecaux Nurture kicks off with a collaboration with Amazon Launchpad, a program that showcases innovative products and emerging brands in the Amazon marketplace.
JCDecaux will support Amazon Launchpad in 2021 by providing each of its five grant winners with a dedicated OOH advertising campaign to give each brand an immediate voice to speak to Australian consumers. Al
Winners will also be invited to attend a JCDecaux strategy and creative bootcamp to help them maximise use of the channel and bring their brand to life.
Nurture was first launched in the UK in 2016 and has since spread to markets across Europe.
“Nurture is based on a pay-it-forward ethos, unlike other media and advertising programs in the Australian start-up market, meaning there is no request for equity," says Lucinda Milton, JCDecaux Nurture business director.
"Put simply: we want to help start-up businesses become famous on the streets and in communities across Australia. We know there is a significant opportunity for businesses to use the Out-of-Home channel to scale brand awareness and build their customer base, and JCDecaux is passionate about supporting start-ups to tap into this opportunity."
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