Artwork: Yukupin by Toby Bishop.
Outdoor media player JCDecaux has launched an innovate reconciliation action plan (RAP), a commitment to meaningful partnerships with Aboriginal and Torres Strait Islander peoples.
The two-year plan, endorsed by Reconciliation Australia, outlines actions across employment, education, procurement and partnerships.
“This RAP is about continuing our meaningful momentum to ensure our reconciliation efforts flow through every part of our business and the wider media ecosystem,” said David Watkins, co-CEO JCDecaux and RAP committee executive sponsor.
“Reconciliation Action Plans are proven to have real impact, fostering stronger relationships, increasing respect, and opening up opportunities for Aboriginal and Torres Strait Islander peoples.
“From employment pathways and supplier diversity to visibility and education, we’re embedding reconciliation into our decisions, our relationships, and our culture.
“At JCDecaux we believe that diverse perspectives drive stronger outcomes, not only for our people and partners, but for the communities we serve every day.”
A significant focus will be on improving employment outcomes for Aboriginal and Torres Strait Islander peoples.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.