JCDecaux has launched a national out-of-home campaign to say Hello to Australians as they return to workplaces, shopping and dining precincts.
The simple message promotes multinational and indigenous languages by displaying greetings in 10 of the most commonly spoken languages across Australia as well as Auslan for the hearing impaired and traditional First Nation dialects.
The campaign will feature across JCDecaux’s extensive multi-format networks this week.
JCDecaux worked closely with First Languages Australia to display appropriate greetings from the indigenous dialects spoken by the traditional land custodians across capital cities.
The outdoor specialist's Audience Mobility Monitor shows that people are returning to more normal outdoor behaviour patterns after COVID-19 restrictions have eased across Australia.
Through an exclusive mobility data agreement with Adsquare, JCDecaux leverages mobile GPS data from more than 4 million Australian devices. The Australian audience recovery trends are currently following a similar trajectory to the UK and US.
JCDecaux also conducted extensive local research in June and found that seven in 10 people surveyed (69%) said they are looking forward to spending a lot more time out and about, while 86% said they are excited to be outside once more, in fresh air, public spaces and the buzz of the city.
CMO Essie Wake says JCDecaux is in a unique position to make meaningful connections with communities, wherever they are, be it in the hearts of cities or deep in the suburbs.
"The easing of restrictions is seeing people returning to public places, and people have a strong desire to get back to business and spend more time outdoors," Wake says.
"Our Hello campaign acknowledges the return of communities and aims to make people feel welcomed and comfortable moving about within those communities.”
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