JCDecaux launches first digital large format Aspire screen in Sydney

By AdNews | 25 March 2024

JCDecaux has launched the Aspire, a new designed digital large format portrait sign.

The first site was unveiled in the inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest out-of-home contract in NSW.

The format has been designed by Australian architects Tzannes and is a  first-of-its-kind for the JCDecaux group worldwide.

JCDecaux Australia and New Zealand chief commercial officer Max Eburne said this unique format sets a new standard when it comes to architecturally designed advertising infrastructure.

"With its standard portrait ratio, it will be easier than ever for brands to take their small format campaigns to the big screen, bringing them to life across the digital large format Aspire network," he said.

“This design is part of our ongoing commitment to leading the industry in creating new and more sustainable opportunities for advertisers.” 

The Aspire network has been manufactured using recyclable stainless-steel cladding, while the garden area beneath the site has been replanted with native grasses.

The Aspire has been engineered to optimise energy efficiency by using direct green energy sources, thereby reducing electricity consumption.

The first Aspire screen is located two kilometres from Sydney’s CBD, on Saunders Street in Pyrmont. Strategically positioned for ease of viewing, the elevated roadside screen presents a valuable opportunity for advertisers wanting to connect with urban professionals – 74% of audiences are pedestrian and 67% are business professionals.

Nine more Aspire sites are approved for roll-out across the eastern seaboard in locations including: Lindfield and Pymble in Sydney; Coburg and Richmond in Melbourne; and Milton in Brisbane. Further expansion of the network is planned, with a goal to initially establish 30 locations across the eastern seaboard.

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