JCDecaux announced Black Dog Institute as its latest major charity partner with the One Foot Forward campaign going live.
One Foot Forward encourages individuals and businesses to walk in support of the one in five people who experience symptoms of mental ill-health every year. The event takes place over the month of October during Mental Health Month.
Tess Phillips, Executive General Manager – Government Relations and Corporate Affairs at JCDecaux: “As we all continue to deal with the effects of the pandemic, mental health is a key priority for the JCDecaux business and our staff.
"This partnership gives us a way to support the important work of Black Dog Institute with dedicated media space to promote its major fundraising campaign, One Foot Forward, raising money for vital mental health research, digital tools and community programs.”
This announcement follows a soft launch earlier in the year with Black Dog Institute promoting its HeadGear app across the JCDecaux Street Furniture network. The campaign gathered download rates up 214% in March and 188% in April YOY while the activity was live in market.
Black Dog Institute Senior Manager - Partnerships, Tasman Cassim: “We are delighted to be partnering with JCDecaux’s through their JCDecaux HEART program.
“Without the generosity of organisations such as JCDecaux, we wouldn’t be able to deliver the valuable evidence-based research that helps us better understand and treat mental ill-health.
“This support helps us to reach more people across the community who are keen to be involved in our One Foot Forward program. Together this will help us raise much needed funds for our research work to develop and deliver evidence-based resources that aid in reducing the prevalence and impact of mental ill-health.”
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