JB Hi-Fi has partnered with Criteo for a retail media network, allowing brands and agencies to run sponsored product campaigns on the consumer electronics chain's digital platforms.
Onsite sponsored products will be powered by Criteo's retail media technology and activated via Criteo's Commerce Max platform.
Last week JB Hi-Fi announced a partnership with Retail MediaWorks to launch a consumer electronics retail media network.
JB Hi-Fi, with 207 stores and running one of Australia's most visited consumer electronics websites, joins other major retailers including Chemist Warehouse, Bunnings, Woolworths and Coles in leveraging consumer eyeballs and data.
"Advertiser managed retail media plays an increasingly important role in how brands engage customers during moments of active consideration," said JB Hi-Fi director of marketing and eCommerce Gary Siewert.
“Partnering with Criteo allows us to deliver a high quality, onsite advertising experience that is relevant for shoppers and valuable for brand partners, supported by proven technology and demand expertise.”
For Criteo, the partnership expands its retail media footprint in Australia beyond traditional CPG categories into consumer electronics.
"This partnership is a strong signal to the market that retail media in Australia continues to mature and diversify," said Criteo head of monetisation, retail media, Guillaume Dupont.
“By working with JB Hi-Fi, we are opening up premium consumer electronics retail media opportunities and giving brands and agencies new ways to drive performance at the point of purchase with a trusted Australian retailer.”
Criteo launched in Australia in 2011 and has partnered with retailers including David Jones and Endeavour Group.
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