Data, creative and performance marketing agency Jaywing has added five to its Melbourne team.
The agency has doubled its headcount to 20 over the past year, with new hires including Nick Munt as associate creative director and Oscar Robinson as senior creative account director. The duo joins the growing client service team led by Harriet Bell.
Robinson brings experience from agencies including Cummins & Partners, Fenton Stephens and Noisy Beast, while Munt joins Jaywing after five years as creative director at Big Red. He has also held key roles at Noisy Beast, Cummins & Partners and Lifelounge.
Corey Grigg has been hired as senior digital account director and brings more than five years' experience from Pattern, where he led SEO strategy for major eCommerce brands including Baby Bunting, rebel, Under Armour, Purebaby, Converse and global retail brands.
Emma Larubina joins as social media manager from Chemist Warehouse and Impressive, alongside Lorcan Casey, who steps in as senior paid media executive from hospitality company Darling Group.
“Our investment in creative is deliberate, not just to meet client demand, but to push what’s possible when you combine deep data insight with exceptional storytelling,” said Tom Geekie, CEO of Jaywing.
“We continue to have strong momentum in Melbourne and it is an important part of our national growth story.
“We’re incredibly proud of the talent we’ve attracted to help shape the next phase of our journey and with these new appointments and new digs, we’re well-positioned to deliver truly integrated, high-impact work for our clients.”
Jaywing’s Melbourne team works across Jaywing’s national client portfolio and with Melbourne-based brands including Myer, Crocs, New Balance, Online Education Services (OES), a2 Milk, TLC Healthcare and Mobile Tyre Shop.
Jaywing was named Best Large Integrated Agency at the 2025 APAC Search Awards, taking the honour for the second consecutive year. It also won silver for Best Performance Agency ANZ at the 2024 Campaign Asia Awards.
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