JAC Motors appoints We Are Different to lead earned, social and influencer work

By AdNews | 8 April 2024

Automotive manufacturer JAC Motors has appointed earned-first creative agency We Are Different as its exclusive earned, social and influencer agency partner in Australia. 

The appointment follows a competitive pitch. 

Different is tasked with introducing the brand to the Australian market, including the launch of its first Australian-delivered passenger vehicle, the JAC T9 Ute

JAC Motors deputy managing director Danny Lenartic said while JAC has a strong global growth rate of +18.4% across 132 countries, cracking the Australian market relies on the ability of its team and agency partners to deliver exceptional brand and product marketing that resonates with a ute-loving audience.

“Different impressed throughout the pitch process. We’re energised by the partnership and the agency’s ability to deliver strong creative thinking and results across earned, social and influencer channels. Already, the results speak for themselves," said Lenartic.

We Are Different founder and director Stuart Terry said Australia’s auto market is ripe for something different.

"We’re energised by the opportunity to help introduce a challenger ute brand to the Australian market, working with JAC Motors to build brand affinity and salience across earned, social and influencer," he said.

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