Pete Bosilkovski.
Independent creative agency It's Friday has been appointed creative agency of record for Zeekr Australia following a competitive pitch.
As part of the appointment, It's Friday has developed a new brand platform for the premium electric vehicle company, Settle No More, which will underpin brand, product and retail communications across integrated campaigns, content, experience, activation and digital activity.
Zeekr's flagship model, the Zeekr 7X, has won the 2026 Drive Car of the Year for best medium SUV under $60,000, CarsGuide's best medium SUV under $60k and a gold award for best-value luxury EV at the 2026 Money Magazine Best of the Best Awards.
Tony Zhou, CMO of Zeekr Australia, said the agency demonstrated a clear strategic vision and creative ambition aligned with where the brand wanted to go in Australia.
Pete Bosilkovski, CEO of It's Friday, said Zeekr was a genuine disruptor in the premium EV space.
"It's a brand built for Australians who expect more. More technology, more performance, more design, more luxury without compromise. 'Settle No More' isn't just a line, it's a mindset. And it's one we're excited to bring to life," he said.
It's Friday will be responsible for brand strategy, creative development and integrated campaign execution across the Australian market, with work already underway.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.