It's Friday.
It’s Friday has been appointed lead creative agency for Coles-owned Swaggle Pet Store after a competitive pitch.
The creative agency will work on a new brand platform and vision for the brand.
“We loved the challenger ambition that Emma Wynne and Chad Burke have for the Swaggle brand,” It’s Friday CEO Pete Bosilkovski said.
“Aussies love their pets, with 70% of households owning one.
“The opportunity to connect Swaggle with pet owners in a fresh new way is what has us excited.
“It’s the dream opportunity for an agency. We can’t wait to get started.”
Swaggle is the newest entrant in the Pet Retail category, featuring 100 categories of products from more than 190 brands, as well as offering pet insurance, free vet advice, a repeat delivery program and collecting Flybuys points on every order.
“At Swaggle, we know pets are part of the family,” Swaggle head of marketing Emma Wynne said.
“We are excited to work with It’s Friday on the next iteration of our brand journey, bringing to life a bold new platform that connects with pet parents.”
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