It’s Friday appoints Heather Sheen head of strategy

By AdNews | 14 November 2023

Independent creative agency It’s Friday has appointed Heather Sheen head of strategy.

Most recently, Sheen was head of strategy at R/GA Australia, and before that planning partner at DDB Sydney.

With more than two decades’ industry experience, Sheen has led the strategic thinking on brands including: Westpac, Transport for NSW, Amazon, Coca-Cola, and Nestlé.

Sheen is also passionate about progressing the industry having served on diversity councils and regularly lecturing at AdSchool, CopySchool and Miami Ad School.

Responsible for driving growth for brands through ‘energy that is impossible to ignore’, Sheen will galvanise the agency’s strategic vision and drive effectiveness.

Pete Bosilkovski, CEO and founder of It’s Friday, said Sheen has had a non-linear path in strategic planning starting out as a creative, where she learnt how the power of strategy could unlock disruptive creativity.

"Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths. Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola," he said.

"Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board.”

Sheen said It’s Friday has experienced phenomenal growth over the past two years.

"I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency," she said.

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