Spark is turning Auckland into a purple canvas in a campaign via QMS NZ and PHD Aotearoa.
“The scale of this campaign is unlike anything we’ve launched in Auckland for some time,” said Spark NZ brand experience chapter area lead, Hannah Bay.
“We’re proud to align with an OOH partner that shares our passion for innovative brand-building, bringing Spark’s new ‘It’s better with Spark’ campaign to life in bold, engaging ways that connect with audiences at every touchpoint.”
Adopting a multi-format OOH strategy, Spark, PHD Aotearoa and QMS NZ are using formats across QMS’ expanded Auckland Transport network.
“This extensive OOH takeover was meticulously planned to align seamlessly with Spark’s new brand platform,” said PHD Aotearoa group business director, Kelly Badland.
“By applying movement patterns alongside demographic insights, we crafted a strategy that provides a powerful canvas for mass connection.
“By leveraging QMS NZ’s citywide scale, we have created a campaign with undeniable impact and a physical presence that demands attention across every key touchpoint in Auckland.”
A fleet of double-decker buses on the Northern Express have become purple complemented by multiple station takeovers at Auckland Transport hubs – from bustling Britomart and Newmarket to Manukau and New Lynn – as well as bus backs, roadsides and kerbsides.
“Partnering with Spark and PHD Aotearoa to deliver this campaign perfectly demonstrates the capability, scale and impact our brand-new Auckland Transport network can deliver,” said QMS NZ / MediaWorks group trading officer, Gerhard Simanke.
“This campaign showcases our ability to create intelligent and out of the ordinary outdoor executions that connect with Aucklanders from end to end.”
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