Isobar has promoted Erik Hallander to managing director after more than nine years with the business.
Hallander originally joining as a developer and working his way up to regional mobile and innovation director.
The managing director role has been left unfilled for several years, since Konrad Spilva stepped up to CEO, but Isobar has reintroduced the position to align with the structure of the rest of Isobar Group.
CEO Konrad Spilva will remain with the business but elevate his focus to the Isobar Group with Hallander continuing to report to Spilva.
Isobar considered both external and internal candidates for the role, but chose to promote Hallander due to his "no-bullshit approach".
“Erik’s no-bullshit approach has made him a great leader, positively influencing the culture of the entire agency through his creativity and passion. In appointing this role, it was incredibly important to find a someone who could hero our technical strengths as well as have the commercial acumen to deliver radically meaningful outcomes for our clients," Spilva says.
"He refuses to accept the status quo, champions diversity of thinking and we are proud to have been able to promote from within.”
Hallender adds: “Isobar to me represents the business that’s best placed to meet some of the challenges that our industry will face over the next years. With a heritage of getting our hands dirty and actually delivering whatever we imagine, the potential for incredible work and the no-bullshit mindset of the people here is undeniable. I’m super excited to help foster this brilliance in the team over the coming years.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com