Shares in media monitoring industry leader Isentia jumped in early trade.
A short time ago, the shares were up 44.83% to $0.21.
Earlier the company announced it is closing its loss-making North Asia operations.
Isentia CEO Ed Harrison says the decision to exit North Asian markets reflects strategic focus on building regional scale with a single platform.
"The exit streamlines our business and clears the path for innovation to reach all our markets simultaneously," he says.
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