Kantar has appointed Irene Joshy to lead Creative Domain in Australia.
She brings more than 18 years experience in the wider Kantar business and most recently leading its creative development arena across Asia-Pacific.
“Kantar’s Australian business has always produced some of the best work across the region and the globe," she says.
"Kantar’s creative domain is driven by the knowledge that successful campaigns start with a clear human insight, and tell stories that resonate, consistently, across all touchpoints.
"They communicate a meaningful difference, generate sales in the short-term, build brands in the long-term and have the power to increase ROI ten-fold."
She is moving from Singapore to be based in Melbourne.
Kantar’s managing director, Insights – Australia and New Zealand, Jon Foged:“We are thrilled to have Irene join us in Australia. Her most recent work in creative and advertising across Asia-Pacific has informed powerful client strategies through the lens of culture and consumer insights and into early-stage creative development. Irene is hugely client centric, tenacious, has a strong willingness to support both our people and clients, and brings a high dose of energy to our business.”
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