Ipsos iris, the new Australian digital content audience measurement tool, has released its top 10 rankings for organisations, news, and retail and commerce categories for January 2023.
News site news.com.au is number one in the news category, followed by 7News and nine.com.au.
Lou Barrett, News Corp Australia managing director, national sales: "Ipsos iris provides the advertising market with robust and independent data about the number of people visiting and engaging with the content on News Corp Australia websites and apps.
“It enables our advertising partners to better understand how audiences are engaging with our digital brands’ content for their commercial decision making.
“The January 2023 data released today shows that four in five Australians are consuming news and information across News Corp Australia’s digital platforms."
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