Major local and international news events, including lead up to the Federal election, the death of Pope Francis, the Erin Patterson mushroom trial, and US president Donald Trump’s tariff trade war, saw 21.3 million readers on Australian websites and apps, according to the the latest Ipsos iris data for April .
Australians spent an average of 4.9 hours in April consuming news content online. News websites and apps reached 96.4% of the online population aged 14+.
News brands’ ranking for April 2025 by online audience size:
The most consumed website and app categories in April were social networking (22 million), search (22 million), technology (22 million), retail (21.8 million) and entertainment (21.7 million).
The Games, Travel, Education and Finance categories experienced the highest month on month audience growth in April, as travel in particular peaked during the Easter, ANZAC Day and school holiday confluence.
The largest year on year audience increases were recorded by the Career (+6.3%), Games (+5.0%), Homes & Property (+4.6%) and Travel (+3.9%) categories. This represents continued strong growth in digital behaviour given fewer working days in the month due to Easter and ANZAC Day which traditionally disrupt behaviour.
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