Ipsos iris: ABC News tops news brand ranking June 2025

By AdNews | 22 July 2025
 

ABC News again topped online news brand rankings in June.

News events resulted in 21.05 million people, or 95.1% of online Australians aged 14 and over, using a news website or app during June.

Ipsos iris data, Australia’s digital audience measurement currency endorsed by IAB Australia, shows total news audience was slightly down compared to May, when Federal election coverage dominated the news cycle.

Australians spent nearly five hours consuming news content online during June, about the same as last year.

Trending Australian news stories included the disappearance and alleged murder of Queensland teenager Pheobe Bishop, the Erin Patterson “mushroom murder” trial and the second game of the 2025 NRL State of Origin series.

News brands’ ranking June 2025 by online audience size:

Ipsos iris Ranking Reports June 2025 News supplied JUly 2025

Categories with the highest month-on-month growth were energy suppliers/utilities, sports and games, with most other categories remaining stable or showing a modest decline compared to the peak audiences reached in May.

Categories with the largest year-on-year increases in online audiences were automotive (+6.8%), homes and property (+5.5%), games (+3.9%) and entertainment (+3.7%).

Ipsos iris data showed that 22.127 million Australians used the internet in June.

Australians aged 14+ spent an average of 4.9 hours per day online in June 2025, which was up 8.2% compared to the same time last year.

The most consumed website and app categories in June were search (22 million), social networking (22 million), technology (22 million), retail (21.8 million) and entertainment (21.8 million).

 

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