Market research company Ipsos has appointed Michelle Tustin director of corporate reputation and Haydn Northover service line leader of creative excellence,
Tustin will be responsible for managing key national clients in the resources and infrastructure sectors as well as continuing Ipsos’ strong growth in corporate reputation research.
Tustin is an insight specialist with 20 years’ experience in Australia and New Zealand on both the client and agency side. She has worked with clients in the education, utilities, financial services, durable goods, and government sectors.
Northover will be responsible for leading the creative excellence team to support Ipsos clients across its suite of creative development, assessment, and in-market services.
Northover is a commercial and academic researcher, with experience across advertising testing, strategic brand direction, category management, media strategy, new product development, and segmentation in a variety of industries.
Both appointments are effective immediately.
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