Marcelle Hoyek.
WPP Media has appointed Marcelle Hoyek client managing director at EssenceMediacom Sydney, where she will lead a portfolio including Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI.
Hoyek joins from iProspect, where she spent three years as national managing director, having previously served as Sydney MD. She starts July 1.
She reports to Pippa Berlocher, working with the ANZ leadership team on growth and client operations.
Berlocher said Hoyek was an outstanding leader with a deep understanding of the evolving role of media in driving growth.
"What I love is her genuine passion for people and delivering excellence for clients, and her hands-on focus on building strong, high-performing teams," she said.
“She brings the right mix of strategic rigour, empathy and ambition to lead our Sydney business into its next chapter. I'm thrilled to welcome her to EssenceMediacom.”
Hoyek said EssenceMediacom has built something special.
“It's a business with momentum, ambition and a genuine commitment to people and clients,” she said.
“I'm excited to join the team and bring my passion, creativity and energy to help elevate what is already a brilliant business and partner closely with clients to help drive meaningful growth in an increasingly complex communications landscape.”
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