Doris Cheung. Credit: iProspect
iProspect has promoted client partner Maureen Doris Cheung to head of SEO.
Doris Cheung, who joined the dentsu agency as SEO Director in 2020, steps into the role as AI continues to influence the digital marketing landscape.
She was promoted to client partner in May 2021 and brings more than 13 years’ experience in search engine optimisation.
“Maureen is deeply embedded in the evolving world of SEO and passionate about how it can drive performance for our clients,” national managing director at iProspect, Marcelle Hoyek, said.
“She is an exceptional leader who fosters a culture of excellence and collaboration. Her appointment reflects our commitment to craft and innovation.”
Doris Cheung said the future of SEO is multichannel.
"I’m excited to continue building our SEO offering to incorporate AI, Marketplaces, Social Search and more to ensure our clients appear organically at every point in the journey no matter where their customers are searching,” she said.
Cheung joins the national leadership team alongside chief strategy officer Nick Kavanagh, head of investment Nicola Barnes and head of digital Bonnie Dodemaide.
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