Digital-first agency iProspect, a dentsu company, has appointed Nick Kavanagh chief strategy officer.
He replaces Sam Cousins who left the dentsu group after 16 years to be The Media Store's chief strategy officer.
Kavanagh joins from Havas Media Australia where he was chief strategy officer for the past year. Before that he worked across the UK and Australia.
"It’s obvious that the industry is on the verge of profound change," said Kavanagh.
"Navigating this will require true digital and data expertise of course, but also an appetite and ability to deliver communications that sells product, builds brands, and shapes culture.
“It’s my belief that iProspect - through its incredible, passionate people and the network expertise at its disposal - is perfectly positioned to take advantage of this technological revolution. Bring it on I say.”
Kavanagh will report into Fiona Johnston, dentsu chief client officer, media, who said the company has found the best chief strategy officer to help take iProspect to it natural place in the highest order of smart performance thinking.
“Nick’s career and ambitions right now are perfectly placed to bring fresh strategic thinking and new ways and ideas to our business and clients,” Johnston said.
Kavanagh will work closely with iProspect NSW MD Marcelle Gomez as the agency continues its transformation to a full end-to-end agency.
Gomez said Kavanagh's role is critical.
"I’m really excited to be welcoming Nick into the iProspect family," Gomez said.
"We have built an incredible business over the last few years and Nick’s arrival will add to the depth of talent and capability we already have.
"We are building a strong forward-thinking strategic media and data product with great talent, the future for iProspect, and dentsu, is bright."
Kavanagh will also partner with Carat chief strategy officer Danni Wright to lead the dentsu media portfolio’s strategic thinking.
Kavanagh starts early July.
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