Kinesso, IPG’s connected intelligence company, has promoted Clay Gill to CEO of Kinesso Australia, but will retain his Matterkind leadership role while adding responsibility for Kinesso Australia’s data and technology solutions.
Mark Coad, CEO Mediabrands Australia, said “Clay’s primary responsibility will be to ensure clients have a single, simplified engagement experience with Acxiom, Kinesso and Matterkind; companies that work closely together as part of the data, technology, and media activation backbone of IPG.
Matt Ware, Kinesso CEO APAC, said: “Clay and his team have established an industry reputation for craft, innovation, and client servicing and I’m confident with his industry knowledge and zeal for innovation and solving client problems.
“Combined with the calibre of his team, that he will be well positioned to bring the full spectrum of Kinesso and Matterkind capabilities to life. I am delighted he has taken on the expanded leadership role”
Newly appointed CEO Kinesso / CEO Matterkind Clay Gill said: “Marketers can engage IPG from start to finish knowing that the design of their digital marketing requirements from CDP to media activation is fully transparent and effective.
“Our supply path optimisation agenda is also unparalleled globally. It’s fully auditable and accountable – ensuring every dollar spent in media is validated.
“We are by far ahead of the cookie crumble and very much leading the way towards connecting consumers with their brands. I am excited about what the future holds and the expanded offering for our clients.”
As part of the new Matterkind/Kinesso leadership team, Michael Whiteside, previously head of Melbourne/Perth moves to national MD of Matterkind.
Kim Kho – previously UM’s director of Biddable Media, Australian Government takes on the role of national head of trading.
And Matterkind welcomes Georgina Fox to national head of strategic investment & partnerships. Fox joins from her previous role as head of operations at GroupM’s Finecast.
On the appointment of his new team Gill said: “As a leader nothing is more pleasing than recognising talent and promoting from within plus on-boarding innovative leaders of the future.
“In Michael, Kim and Georgina I am confident the business has the skills, knowledge and creativity to offer our clients truly world class end-to-end business solutions.”
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