IPG Mediabrands surfs to Big Kahuna victory

Chris Pash
By Chris Pash | 2 February 2021
Winning team IPG Mediabrands

UnLtd's Big Kahuna surfing competition in Manly last Friday raised more than $90,000 for children and young people at risk. 

All the teams showed great form despite challenging weather but it was IPG Mediabrands surfing to victory with PlaygroundXYZ second and Verizon Media third.  

"While my lips were blue from the cold, I couldn’t stop smiling," says Camille Gray from IPG Mediabrands. 

“It was an added bonus to take home the trophy – especially given the wild conditions. We can’t wait for the next one – hopefully with some more sunshine!” 

Chris Freel, CEO of UnLtd said: “What a great start to the year! The cold weather didn’t stop the warm hearts of our industry
getting together once again to support those who need it the most. A big thank you to everyone who supported the event and to all the surfers and spectators for braving the weather and helping us raise an incredible $90,000 for children at risk!” 

The second annual Big Kahuna event was powered by The Trade Desk and sponsored by Impact, PubMatic and Spotify, with competitors from Impact, IPG Mediabrands, JCDecaux, OMD, oOh! Media, PHD, PlaygroundXYZ, PubMatic, Spotify, The Trade Desk, Val Morgan and Verizon Media. The competitors and spectators were also treated to ice-creams by Pepita’s Ice Cream and a painting workshop by UnLtd’s charity partners Be Centre. 

Mitch Waters, SVP of South-East Asia, Australia and New Zealand at The Trade Desk: “Big Kahuna is such a great way for our industry to get together for a good cause whilst doing a sport that so many of us in the industry love. It was fantastic to be able to support the event once again and see so many people taking part despite the weather. The result is just incredible and will go a long way in helping break the cycle of youth disadvantage.” 

The next UnLtd sporting event - the annual Big Clash cricket tournament - takes place in Sydney February 11, Melbourne February 25 and Perth on March 4. 

Limited player spots remain and can be secured by contacting tiff@unltd.org.au

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