Interpublic Group is creating a global health network by merging FCB Health and McCann Health under a single senior management team.
The agency brands remain active and will continue to go to market independently but will benefit from additional specialty services, knowledge-sharing, proactive career management and coordinated collaboration.
IPG Health, with 5,000 staff, will be led by CEO Dana Maiman. She will partner with executive ehairman John Cahill.
“Our agencies are coming together from a position of strength," says Maiman.
"This alignment brings together the unique and complementary capabilities of each network – a unified IPG Health sits at the nexus of creativity, digital channels, technology and data. "
The day-to-day teams at the agency brands within both McCann Health and FCB Health remain in place.
Philippe Krakowsky, CEO of Interpublic Group: "As health and wellness continue to be a top concern for individuals, governments and companies around the world, we’ve seen an increased need for healthcare information to be delivered at speed, in ways that are highly personal, culturally relevant, as well as respectful of privacy.
“By uniting two of the industry’s outstanding healthcare marketing specialty agencies within a single entity, led by a dynamic leadership team, we believe that IPG Health will be able to further focus investment to help clients succeed. FCB Health and McCann Health have collaborated for many years on specific brands, through IPG-led Open Architecture teams."
John Cahill, executive chairman of IPG Health: “COVID-19 created a reset for how all of us think about health. Healthcare marketers therefore need partners who can test and learn in order to deliver real-time communications that help improve the wellbeing of individuals."
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