Mish Fletcher has been appointed IPG's first chief growth officer for the Asia-Pacific region.
She will be based in Sydney and will report to Simon Bond, IPG’s senior vice president and chief growth officer in New York.
Fletcher is IPG’s first regional executive at the holding company level in Asia-Pacific, illustrating the region’s growing prominence as the world’s second largest global advertising region (31%), behind North America.
Fletcher will work across the region, partnering with IPG agencies to ensure the company is delivering the best marketing solutions to help drive growth for clients.
“I’m thrilled to be taking on this new role which will allow me to leverage key assets that IPG has invested in, including Acxiom, Kinesso, Matterkind, Hedy and IPG Studio on behalf of clients in the region,” Fletcher says.
“Uniting these technology, data and agile production capabilities creates a transformational performance machine that has the power to supercharge creativity, bringing new possibilities to marketers, seamlessly and efficiently."
Since May of 2020, Fletcher was executive vice president, global growth officer at FCB/SIX, the award-winning creative data agency and technology consultancy.
She spent several years as managing director and global head of marketing at Accenture Interactive, where she led a global team driving business growth.
For nearly 15 years, Fletcher was with OgilvyOne Worldwide, most recently as senior partner, worldwide managing director, marketing.
She began her professional career at MacLaurin PR in the UK.
Philippe Krakowsky, CEO of IPG: “As the complexity of media and marketing continues to increase, we are increasingly seeing clients ask for holistic thinking and solutions. Mish is the right person to ensure that we can deliver on these kinds of briefs. She has all of the requisite expertise, and is also a great fit with our culture, which values and rewards curiosity, creativity and collaboration.
"There are enormous opportunities for companies that embrace digital transformation and adapt to new ways of working. This is why IPG has invested significant resources to combine the power of creativity with the benefits of data and technology, fuelling our offerings with a deep understanding of audiences at the individual level, driven by ethical data practices."
Simon Bond: “Mish is a true globalist with extensive experience in leveraging data and tech to deliver creative, personalised marketing communications on behalf of brands, at scale."
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