Laura Roberts.
Credit: INVNT.
The Australian Association of National Advertisers (AANA) has named global brand storytelling agency INVNT the official experiential partner for RESET 2026.
The theme for 2026 is "Navigating Growth Through Disruption," and will reflect on the current economic and technological pressures facing the Australian media industry.
The event will be headlined by Raja Rajamannar, chief marketing and communications officer at Mastercard, and behavioral science expert Rory Sutherland, vice chairman of Ogilvy UK.
AANA CEO Josh Faulks said that the partnership with INVNT will help the annual event move beyond traditional conference structures to celebrate the industry.
"RESET keeps setting the standard for what inspirational marketing conferences should be,” he said.
“Every year, it consistently delivers the best global and local speakers, and an unmatched opportunity for our industry's leaders to connect.
"RESET 2026 will be no exception. This kind of out-of-the-box thinking that showcases and celebrates the best our industry has to offer is exactly what we all need as we lean into this age of change and disruption."
The partnership with INVNT marks a strategic shift toward "storyliving".
The agency is known for its work with clients including Samsung, Microsoft, and Xero, and will integrate immersive digital and physical experiences throughout the RESET 2026 program.
Laura Roberts, managing director APAC at INVNT, emphasised the agency’s mission to bridge the gap between global creative trends and local brand leadership:
“RESET has always been a powerful platform for inspiration and transformation across the marketing landscape,” she said.
“We’re thrilled to partner with AANA to deliver a fresh, dynamic experience that connects global creative thinking with Australia’s most innovative brand leaders.”
RESET will be held on Thursday, August 6, at Illumina Sydney.
It will debut a new format to address market pressures such as the rapid AI integration and shifting consumer behaviours.
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