Digital ad verification company Integral Ad Science (IAS) has become the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers.
The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.
“IAS is thrilled to be the first partner to provide advanced viewability, fraud, and brand safety metrics via Google’s Ads Data Hub,” IAS CEO Lisa Utzschneider says.
“Marketers are now even better equipped to provide quality advertising experiences for YouTube audiences while maintaining a high degree of data privacy.”
Google Ads Data Hub allows advertisers to understand how their advertising is performing across screens while limiting the use of user data, adding another layer of privacy protection for users while still enabling marketers to measure their YouTube ad campaigns.
“Marketers have made clear that they see a future where we are delivering consumer insights and media measurement that are both actionable and privacy-centric," Google senior product manager Prema Sampath says.
"We’re pleased to have IAS measurement solutions available to advertisers in Ads Data Hub in support of our continued effort and commitment to offering third-party measurement on YouTube."
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