Instagram, Screen Australia launch First Nations creator fund

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 18 May 2021

Instagram Australia has partnered with Screen Australia’s First Nations department to launch a creators fund.

The First Nations Creator Program aims to accelerate emerging local talent and increase diversity across the social media landscape.

Up to 15 First Nations creators will be selected to participate in this year’s program which will involve training sessions and workshops covering product, creativity, safety and well-being, along with mentored guidance on digital production and social media strategy.

Creators will receive production funding of $7,600 each during the program to help them create Reels or IGTV content for their Instagram account.

Applications open Thursday.

“First Nations people are the oldest storytellers in the world and social media has made creating and sharing content easier than ever, with creators able to immediately connect with followers through their social networks,” says Screen Australia head of First Nations Penny Smallacombe.

“We are excited to partner with Instagram Australia so we can identify and nurture new voices on this platform, support extraordinary First Nations content creators and have their unique stories reach a global audience.”


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