ACA.
Advertising Council Australia (ACA) and Australian Association of National Advertisers (AANA)'s Inside Effectiveness event will return to Sydney and Melbourne in February, bringing together Effie Award-winning work and research.
The annual event spotlights the strategies behind some of the most effective campaigns of the past year, offering an insider look at what drives real commercial impact.
Tony Hale, CEO, ACA, said Inside Effectiveness was designed to help the industry focus on what works.
“To drive long-term value, marketers don’t just need more data; they need strategies that endure," Hale said.
"Inside Effectiveness shifts the conversation from guessing to proving, using evidence-based insight to support better decisions in 2026 and beyond.”
Grand Effie and Gold-winning case studies from Suncorp, Australian Red Cross Lifeblood, Nestlé and BMF Australia will feature, alongside WARC’s 2026 Marketer’s Toolkit.
Presented by Rica Facundo, managing editor, APAC, WARC’s latest research outlines five macro trends shaping critical marketing decisions in a rapidly changing landscape.
The event will conclude with a panel discussion focused on enduring effectiveness, exploring how brands can move beyond short-term metrics to build sustained value.
Inside Effectiveness will be held in Sydney on February 24 and Melbourne on February 26.
Josh Faulks, CEO, AANA, said clarity was increasingly critical in today’s marketing environment.
“In a world filled with marketing noise, clarity is a genuine competitive advantage," he said.
"This event gives marketers and agencies practical insight into what drives impact, not just attention.”
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