Paige English.
Initiative has been appointed media agency of record for Ear Science Institute Australia following a competitive pitch.
The partnership will be managed out of the Perth office, calling on capabilities from the national team as required.
Initiative's remit includes full media strategy, planning and buying across Western Australia and New South Wales.
Paige English, head of Initiative Perth, said the agency was deeply inspired by Ear Science's purpose throughout the pitch process.
"It's a privilege for our team to help bring such an important message to life," she said.
"Through our campaign, we'll meet audiences in everyday moments where sound truly matters helping them see that better hearing can transform daily life."
English said the partnership meant a lot to the team professionally and specially to her personally.
"As someone who lives with hearing loss, learning about the groundbreaking research and solutions funded by Ear Science gave me genuine hope for the future," she said.
"We can't wait to bring our campaigns to life and advocate for real change, that matters."
Christina Blake, head of brand and development at Ear Science Institute Australia, said the agency partnership came at a critical time for the organisation as it looked to inspire Australians to take proactive steps towards healthier hearing.
"When it comes to hearing loss, it's common for people to avoid the issue and when they do seek information, they can often feel overwhelmed, so we help people to stay connected to what matters by offering advice that is research driven and focused on their needs," she said.
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