Initiative smashes the Australian pitch league

Chris Pash
By Chris Pash | 21 May 2020

IPG Mediabrand's Initiative has topped Australia's pitch league for total new business, including retentions, in the first quarter of 2020.

Independent consultancy COMvergence calculates Initiative's wins totalled $US20 million in the three months to the end of March.

Australia pitches were scarce over the quarter with only 12 moves and pitches recorded for a total media spend of $US59 million. 

Initiative has reported several big wins this year, including mortgage broker Aussie, food manufacturer Goodman Fielder and Pernod Ricard Winemakers

Initiative Australia CEO Melissa Fein: “It’s been an exceptional start to the year, building off momentum from 2019, welcoming some brilliant new brands into the portfolio who share a desire to create market-leading work. With the talent we have in the business, our foundations for growth are unmatched and we look forward to working with more and more like-minded partners as we continue to grow.”

Second in the pitch league was PHD with $US16 million, then Hearts & Science with $US8.8 million, Wavemaker $US6 million, Thinkerbell $US1.7 million, OMD $US1.3 million and Essence $US1 million.

The winners and losers:

pitch league australia 1


For media agency groups, Omnicom Media was ahead of the pack with a reported $US26 million followed by Mediabrands with $US15 million. 


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