Initiative's Charles Dangibeaud jumps to Carat WA

By AdNews | 14 November 2025
 

Credit: Carat WA

Carat WA has appointed Charles Dangibeaud client partner and investment compliance lead on the WA Government account.

Dangibeaud joins from Initiative Perth, where he was head of strategy and WA Government. 

At Carat WA, he will lead investment strategy and compliance for the agency’s WA Government work, while managing client relationships across its wider portfolio. 

He will work alongside WA Government client partner Michelle Testa.

Carat WA managing director Jim Groves said Dangibeaud’s mix of strategic, government and digital experience would strengthen the agency’s offer.

"We are delighted to welcome Charles to the Carat WA team,” Groves said. 

“His combination of strategic thinking, government sector knowledge and digital product experience makes him uniquely positioned to drive innovation for our clients. 

“Charles understands both the creative and technical sides of modern media, which is exactly what our clients need as the landscape becomes increasingly complex.”

Dangibeaud said joining Carat WA at a ‘dynamic time’ for the agency was an exciting opportunity.

“The opportunity to work with a wider client portfolio and contribute to the agency’s continued success, while building strong client partnerships, is incredibly energising,” he said. 

“I look forward to working with the talented team here to deliver exceptional work, and business outcomes for our clients."

His appointment starts immediately.

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