David Burger has been appointed managing director of media agemcy Initiative Perth.
He takes over from Luke O’Sullivan who will step away from the industry to consider his future career plans. Initiative offered its sincerest of thanks for his prominent and successful leadership.
Burger: “Initiative Perth is a strong, passionate and successful agency. I am looking forward to supporting the team and client partners to achieve success in challenging but exciting times in the marketing landscape.”
The move sparks other appointments.
Cameron Mack has been promoted to general manager of WA Government, recognising the increasingly diversified nature of media communications in the government portfolio.
Heather Lawson, who has been a member of the Initiative Perth leadership team, has been promoted to GM of a new Mediabrands entity to be announced soon.
Other members of the senior management group are GM Judi Van Omme and Steve Hare, who recently joined the agency with 12 years in cross-channel media investment.
Burger has 21 years’ experience in marketing communications in Australia, Japan, Germany, the Middle East and South Africa.
Before his appointment to Initiative, he was head of client services at digital agency Be Media, where he was responsible for developing a new company vision, brand strategy and design.
He is a former deputy managing director of creative commerce agency Geometry Global Japan, part of WPP.
Before Geometry he was senior business director at Ogilvy Japan and he is also a former global business director for Ogilvy, based in Germany. He has been a business head for M&C Saatchi in South Africa and his career brand experience includes Red Bull, Vodafone, Nike, South African Tourism, Hennessey, Samsung and Glo.
Initiative Australia CEO Melissa Fein: “We are very impressed by David’s career experience and leadership skills.
“He has an entrepreneurial approach to client opportunities and will provide our Perth teams with strong leadership developed over his career.
"With the support of the credentials and experience that our Perth leadership group has established, David will be an important addition to this award-winning team.
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