Initiative names new COO and head of digital

Arvind Hickman
By Arvind Hickman | 2 May 2016
Hannah Rook and Geoff Clarke.

Initiative Australia has promoted Geoff Clarke to chief operating officer and Hannah Rook to national head of digital.

Clarke, a former MD of MediaCom Sydney, has been client partner at Initiative. In his new role, Clarke will continue to manage his Sydney client portfolio and ensure the agency’s national resources, systems and procedures function efficiently.

Rook has 15 years' experience in both client and agency roles, most recently at Harvey Norman, where she was head of marketing communications, responsible for all aspects marketing and advertising for the brand. Rook is formerly head of digital at OMD in Sydney and also worked at Ikon in trading, planning and digital roles.

“These appointments are new positions in the agency and reflect the continuing evolution of Initiative’s business and national growth through recent wins such as Cancer Council of New South Wales, Qatar Airways and Jemena,” said Initiative CEO Lee Leggett.

“Hannah is an industry leader in client-side evolution with her Harvey Norman credentials and Geoff is a highly respected and experienced agency leader. Their skills will greatly benefit our clients and client teams.”   

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