Initiative is looking for Australia’s best binge-watchers to be interns

Chris Pash
By Chris Pash | 21 May 2020
Mel Fein

Australia’s best young binge-watcher will get the opportunity to kick-start their career in media with Initiative Australia’s internship program.

The media agency is looking for young guns who know more about TikTok trends and Reddit threads than they do about marketing funnels.

"We know that the type of person who is likely to get stuck in a YouTube wormhole will be better plugged into culture, so we’ve tailored the process to apply for these spots specifically to them," says Scott Laird, director of people and  culture.

Initiative Australia has opened three additional internship positions for candidates who can prove their binge-watching expergtise. The agency offers 10 internships per round. The other seven are hosted via the agency’s university partnerships.

CEO Melissa Fein says it's the agency's ability to infiltrate and interpret culture better than any other agency that drives success.

"That ability relies on us recruiting a diverse mix of talent with a diverse mix of cultural perspectives,” she says. 

The program will be run virtually this year and, as a result, young people looking to break into the industry from anywhere in Australia can apply. 

Applications are open now and close at 9am on June 1.

Three candidates will be selected nationally from a written application addressing ‘"what marketers could learn about" the programs they binged.

The Iso Internship program begins Monday June and runs for four weeks.


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus