Media agency Initiative has been appointed media agency of record for Asia Pacific’s leading health and wellness company, Fitness & Lifestyle Group Bidco Pty Ltd.
Initiative will lead the brand media strategy and brand media activity, tasked with delivering sustainable business growth across the customer base for the group’s globally recognised brands: Fitness First, Goodlife Zap Fitness, Jett’s New Zealand and Barry’s.
Melissa Fein, chief executive officer, Initiative Australia said: “Initiative is all about finding solutions to help its clients accelerate their growth ambitions. We are delighted to be working with FLG’s team to help realise their goals and accelerate growth across its brand portfolio.”
Sara Dunseath, general manager – marketing and PR at Fitness and Lifestyle Group said: “We recognise the critical role brand plays in accelerating sustainable growth and delivering on our purpose.
"We’re thrilled to partner with Initiative and look forward to bringing new life to our iconic brands through innovative media strategies and achieve our ambition to deliver best-in-class health and fitness experiences across physical and digital platforms.”
The appointment is effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.