Total global digital ad spend has declined slightly in the first half of March as many of the world’s largest economies reacted to the COVID-19 threat, according to data from adtech PubMatic.
The team at PubMatic has been monitoring the impact of the pandemic on global digital ad spend to discover the latest trends and help inform programmatic strategies.
The impact on digital ad spend varied greatly based on advertiser category.
Travel, sports and science categories experienced the steepest ad spend declines, while news, hobbies and interests, and technology and computing increased.
PubMatic’s data analytics team analyses more than 13 trillion global advertiser bids on a monthly basis, utilising the company’s best-in-class analytics capabilities. This snapshot is based on PubMatic-sourced operational data.
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