Influencers join efforts to encourage social distancing amid coronavirus pandemic

By Mariam Cheik-Hussein | 20 March 2020

Influencer marketing platform Tribe is using its network of influencers to encourage people to practice good social distancing amid the coronavirus pandemic.

The Australian-founded marketplace has launched a pro bono initiative to help spread messaging from the World Health Organization (WHO) and government bodies as they try to slow the spread of the virus.

The first phase of Tribe's initiative encourages the 80,000 influencers in its network to submit free content that includes advice and “hacks” on social distancing. Tribe then boosts the content for free across social media platforms to increase their reach, with the campaign reaching a million people in less than 24 hours since launching.

Jules Lund, Tribe founder, says the idea came from influencers within its network wanting to help alleviate the stigma around social distancing.

“We started with a community message about social distancing and self-isolating, and we're going to update the messages each week to keep up with the changing nature of this problem,” Lund says.

“Next week our network will turn their attention to stockpiling.

“There's no official group behind this. Just our team, platform and amazing network. It's clear to see the challenges all countries are facing, so we want to send broad but relevant community focused messages.”


Lund says Australian influencers have been eager to participate, with the global campaign now having 50 posts published in 48 hours and another 20 waiting to be reviewed by the Tribe team.

“Influencers have engaged audiences that listen and respond to them,” Lund says.

“Whilst this isn’t the normal content they might usually share with those audiences, this is an opportunity to send positive community messages about what to do when you’re stuck at home, or even alleviating the thought of stockpiling food. As the situation or community challenges change, so can our campaign.

“This is just the beginning, we expect hundreds of influencers to participate over the coming weeks.”

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